He will be heading the sales function and play the role of a catalyst and galvanize /build a team of RMs /AMs/MRs and strong field force to achieve the sales targets and growth objectives of the Business . He has to be highly motivated individual with a entrepreneurial drive to excel and accustomed to working in a highly competitive environment and exposed to both medical and consumer business
The business being in a nascent and evolving stage, he would be instrumental in assisting the BU Head in setting performance /hygiene standards and benchmarks, a healthy work culture in the team - essential to achieve the ambitious growth objectives of the business
Key Responsibilities
Setting of targets on a yearly, quarterly and monthly basis
Achievement of primary and secondary sales targets and growth objectives
Ensure efficient execution of demand generation programmes to increase Rx and consumer base and maximize per capita
Ensure high level of customer satisfaction through appropriate allocation of territories and monitoring staffs activity reports and strategic contact with key customers
Manpower deployment to optimize returns from each territory – weeding out/reconfiguring territories as per changing business needs; devising customer coverage policy.
Develop and maintain customer contacts with opinion leaders and identify opportunities and changing trends in sales management.
Develop and maintain rapport with Trade Association.
Monitor and implement activities critical to business needs. Viz. Customer Coverage, Doctor Meetings, Opinion Leader Contacts, Patient Programmes, Cycle Meetings, etc.
Collections/Management of accounts receivables
Management of promotional budgets and costs
Forecasting accuracy for Sales and Inventory planning/control
Ensure implementation of Medical norms and standards set – thru appropriate retail execution strategies
Control attrition and build a motivated, and committed sales team thru a culture of achievement orientation, recognition and reward
Implementation of CRM engagement plans in conjunction with marketing and medical affairs team
Will need to work in tandem with the Trade team in driving combined targets and implementing merchandising initiatives
Creation of Distribution channel right from Mother Depot to CSA.
Competencies
Should be a peoples person with Strong team building/ nurturing and mentoring capabilities
Enthusiastic with strong interpersonal and communication skills and a high achievement orientation
Strong commercial acumen and understanding of the commercial/ trade practices in a medical /consumer /retail environment
Candidate Profile
Should be a BSC and business school graduate with 15-20 years of experience and a proven track record in sales with a stint as NSM ( ideally) and/or as ZSM in at least two zones ( age 40-45)
Should have track record of growing the organisation.
Exposure to having worked in a business involving both Rx and OTC products and in a retail driven trade environment would be a added advantag
Experience of ZSM (10-15 Yrs.), Age (35-40 Yrs.)
Location : The candidate is to be based at Chandigarh